Sometimes you want the tool. Sometimes you want us in the room.
Inno is the lab notebook for founders. The lab is Catherine and Angie, working next to you or teaching you how.
The tool
Inno is where your assumptions, interviews and evidence live in one place, so you can see which ones are holding up.
Us in the room
Working session (half day)
We pull your team's assumptions into the open, sort out the ones that matter, and turn the top ones into questions to go ask. Good if you have an idea and don't know where to start.
Private discovery sprint (a few weeks)
We run interviews with you on your hypotheses. Good if your team is about to commit budget or time to something unproven. It also fits companies that want new product efforts validated.
Go-to-market validation
Your product has shipped and the pipeline isn't moving. We test whether you're selling to the right segment, whether your positioning lands, and which channels reach buyers.
Workshops
Pick from the menu below, or bring us to your accelerator or program.
Our next public offering is the Discovery Sprint Cohort. See details
Tell us where you are
Email us and we'll scope it.