inno

Customer discovery for founders who'd rather know than hope.

Find out if your idea is a business — before you build it.

Inno turns your idea into testable assumptions, walks you through real customer interviews, and counts the evidence for you. Validated, invalidated, or contested — you'll know, card by card.

Declare your assumptions

Who has the problem, what the problem is, and why your answer wins — laid out on a three-column canvas where every card is a hypothesis.

Interview like you mean it

Per-segment interview guides built on the Mom Test: ask about their life, not your idea. Record in the app or upload what you have.

Let the evidence decide

Tag insights straight from transcripts. Ten pieces of evidence turn a hunch into validated, invalidated, or contested — and your findings are one link away.